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| Home > News > Vio adopts Websend for next generation Technology and Business Platform |
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Vio adopts Websend for next generation Technology and Business Platform 17/09/2008 Vio Worldwide, a global leader in advertising delivery solutions, today announced a major upgrade to its core print advertising pre-flight, proofing and delivery technology that will have a significant impact for its customers worldwide and the Vio business as a whole. In an exclusive agreement, Vio has licensed the innovative Websend browser-based solution for UK, North America and Canada from Websend (part of the Omnilab portfolio of companies).Tens of thousands of users around the world rely on Vio to streamline and enhance their digital supply chain. Advertisers and their suppliers use Vio solutions for automating ad creation, proofing and delivery; and publishers benefit from Vio's ad checking and managed reception. "The partnership with Websend is an important strategic decision for Vio and will give the advertising and publishing industries the most powerful and flexible ad management and delivery solution possible," said Chris Friend, MD of Vio Worldwide. "We needed to fundamentally change our platform to support our rapidly growing customer base, and their desire to move to a SaaS (Software as a Service) environment. Websend is technically very advanced and by implementing it as our core technology we can bring considerable benefits and value to advertisers and publishers in a highly automated web-based advertising pre-flight and delivery system. The new platform gives us a powerful foundation to develop the Vio service to meet our customers' rapidly developing media needs and is backed by Websend's considerable R&D capability." By moving to a fully centralised web-based system, both high volume and occasional users will find it very easy to register and get immediate use of the Vio system from any web browser, with no downloads or desktop software required. Advertisers simply log on and follow the simple steps to upload ads, preflight, size check, proof and send to the selected magazines and newspapers, ensuring that every ad meets the correct publishers specification. The service can also provide automated corrections specific to publication specifications including ink weight conversion and image resolutions, which are all controlled through the one interface. The new Websend-enabled Vio service will bring financial benefits to publishers, many of who host branded online Vio-based ad submission portals. Websend's XML, AdsML, XMP, JDF and PDF/X compliant architecture will enable publishers to integrate ad delivery directly into their internal workflows, booking and billing systems. In turn, this will directly help to avoiding costly errors, disputes and time-consuming reconciliation. "By automating ad receipt into booking and billing systems, publishers will save considerable amounts of time and money. It will transform the industry going forward," said Chris Friend. Websend is part of Omnilab Media, Australia and New Zealand's largest privately owned vertically integrated media company. Grant Schuetrumpf, General Manager, Media Innovation & Technology, Omnilab Media said, "Vio's decision to adopt Websend as its cornerstone technology further cements Websend's strategic international expansion. Vio and Websend share a mutual belief and direction for display advertising management and distribution. With this new agreement advertisers will be able to reach over 10,000 publications across UK, USA, Canada, Australia & New Zealand through a single web based interface. Vio is the advertising service of choice for many of the world's blue chip advertisers and publishers and our partnership with them makes that choice an even more formidable one. Websend has grown primarily based on its unique and innovative R&D and efficient integration of technology. This is an approach we are continuing to invest heavily in." The agreement is effective immediately and Vio will complete the migration of its technologies and publisher portals to the Websend platform by March 2009.
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